The starting point is your history and the way you work: a family house founded in 1937, six departments under one roof, and watch components that arrive in their raw form and leave polished, decorated, engraved and gilded, with their inspection report.
The page you have seen is a first reading of your public content. You can acquire it as it is, deepen it with me, or extend it to other materials.
Five points taken from your public content. The page sets them out, your eye confirms them.
The same standard of finish in all three options. The difference lies in the depth of the exchange and the materials you receive.
You recognise yourselves in the proposal and want to have it.
The files and a 30-minute handover.
Choose this optionYou want your reality on the ground to enrich this first reading.
You receive the page, its summary and the organised files, with a 30-minute handover.
Choose this optionYou want to find this expression in your business dealings.
You receive all the files and a 30-minute handover to your contact person.
Choose this optionWhat each package includes, line by line.
| What is included | The proposed pageCHF 1'200.– excl. VAT | The page and the interviewCHF 1'900.– excl. VAT | The page and the materialsCHF 2'800.– excl. VAT |
|---|---|---|---|
| The page presented, its texts and its design | Included | Included | Included |
| One-hour interview with you | -Not included | Included | Included |
| One-page summary and reworked texts | -Not included | Included | Included |
| Company profile, two-page PDF | -Not included | -Not included | Included |
| LinkedIn cover visual | -Not included | -Not included | Included |
| Consolidated feedback rounds | 1 | 2 | 2 |
| SEO and AEO preparation of the page | Included | Included | Included |
| Files and 30-minute handover | Included | Included | Included |
Your craft first. The page comes next.
Preparation for organic search (SEO) and for the answers of search engines and AI assistants (AEO) is part of the design of your page. Each technical term is explained in plain words in the questions below.
A clearly presented craft, consistent locations and contact details, attributed proof and answers to your customers' questions: departments, available plating, inspection reports, lead times.
Ordered headings, a title and description for search engines (metadata), alternative texts for images and sharing information. Markup of the activity is added when the validated data allows it.
A note tells your provider what to keep and what to adjust on your web address: final address, indexing and consistency with your existing website.
This preparation makes your activity easier to read for visitors and search systems. Indexing, ranking and citations in AI answers then depend on the search engines, the publication and the visibility of your web address.
I connect the information you publish to bring out a coherent presentation of your activity. The interview in packages two and three tests this reading against your experience.
You confirm the facts, prices, images and wording. Your feedback leads to a presentation in which you recognise yourselves.
You receive the work, the content, a note and the visibility elements. The handover helps your provider prepare their integration.
Scope, publication, confirmation.
Yes. The package covers the work you have seen, in its three languages, with its SEO and AEO preparation, one consolidated round of corrections, the files and the handover. The two other options deepen this first reading with you.
You gather your remarks in one go. They concern the facts, texts, images and details of the visual direction presented. A new graphic direction or a wider scope is subject to an additional quote.
You can pass the preview to your provider so they can assess the handover. The service covers the design and the files delivered. Your provider handles the integration and settings on your web address, within a budget they set out for you. The files delivered include the page, its styles, the visuals used, the prepared SEO elements and a handover note stating what to keep and what to adjust.
The demonstration preview carries the noindex instruction, which keeps it out of search engines. The SEO and AEO preparation is meant for the version published on your web address, once your content is validated and your provider has adjusted the settings.
Your choice leads to a quote setting out the scope, the schedule, the price excl. VAT and the tax terms, the payment terms and the conditions of use of the files. The order is confirmed by your agreement to this quote.
The content of Joseph Bonvallat SA serves as material for this proposal. You validate the facts and visuals for the final version. Sources and any licence conditions are stated in the handover; the permissions needed for their use are confirmed with you.
Yes, when a specific question arises about the future of the company. It is handled by quote, after the interview.
Each technical term used in this proposal, explained without jargon.
Helping Google and other search engines understand your page, so that they show it to people looking for you.
SEO stands for search engine optimisation, also called organic search. «Organic» means without paid advertising. SEO brings together the content and structure choices that make a page readable for search engines: a clear subject, accurate information, ordered headings. A manufacture looking for a polishing, decoration or electroplating workshop for its cases then finds more easily a page that answers its search.
Ranking in the results is up to the search engines. No package guarantees it: the work consists in creating the best conditions for understanding.
Making your page a reliable source when an AI assistant answers a question.
More and more people ask their question to an AI assistant or read the written answer at the top of search results. That answer is composed from pages considered reliable. AEO prepares your page to serve as a source: verified facts, direct answers to your customers' questions (departments, available plating, thicknesses, inspection reports), a clear structure.
AEO rests on the same fundamentals as SEO. Google states that its generative search features require no special markup. Citations remain at the discretion of the search engines and assistants.
Being recorded in a search engine's directory, or asking to stay out of it.
Indexing is the recording of a page in a search engine's index, its directory. A page must be there to appear in the results. The noindex instruction, placed in the code, asks search engines to keep a page out of their results.
The preview you are viewing carries this instruction, so that it stays out of search results during our exchange. It is removed when the page is published on your web address, and indexing then begins.
The introductory line shown in search results.
The title and description are two short texts written in the page's code. They do not appear on the page itself. They appear in search results and in the browser tab. They state clearly what Joseph Bonvallat SA is and what the visitor will find.
A page organised like a book: a title, chapters, subheadings.
A main title, section headings, subheadings: this order helps visitors move through the page, screen readers guide visually impaired people, and search engines grasp the subject of each part.
The written description of a photograph.
Each image carries a short description in the code. Screen readers read it to people who cannot see the image, it appears if the image fails to load, and search engines use it to understand what the photograph shows.
An identity card of the company, written in the language search engines understand.
Schema.org is a shared vocabulary recognised by search engines. Markup declares the company's information in the code, in this standard form: name, address, telephone, founding date, questions and answers. Visitors do not see it.
It is added for the data you have validated, so that every piece of information declared is accurate.
How your link looks when you send it to someone.
Title, description and image shown when the page's link is shared on LinkedIn or in a messaging app. They take care of the first impression of a link you send. Their technical name is Open Graph.
The instructions given to the person who will publish the page.
The handover note is a short document for your provider: what to keep, what to adjust. The handover is a 30-minute exchange that delivers the files and explains how they are organised.
The address of your website, and the person who looks after it.
The web address is that of your existing website, jobo.ch. The provider is the person or agency that manages this website technically. They integrate the page and set up indexing on this address.
The price before value added tax.
Excl. VAT. The service is provided from France. Any Swiss VAT is the responsibility of the receiving company under the acquisition tax. The exact terms are set out in the quote.
A conversation lets us confirm the right option and prepare the quote.
